Jewellery Stores: Build Trust and Close High-Value Sales on WhatsApp
Gold rates, custom designs and bridal sets need fast, accurate and personal replies. Squidfy helps jewellers respond professionally while keeping a human touch.

Jewellery buyers ask detailed questions: karat, weight, making charges, certificates, custom engraving. These are high-value purchases built on trust.
Squidfy's AI answers the standard questions from your own policies and catalog, and hands serious buyers to your sales team with full context.
Common WhatsApp challenges
Complex pricing. Gold rate, weight and making charges confuse customers. Custom orders take many messages. Design, size, engraving and deadlines. Trust is essential. Wrong or slow answers lose high-value sales.
Policy and catalog answers
Making charges, certificates, buy-back and exchange policies.
Human handover for pricing
The AI hands over to a person when it isn't sure, which suits daily gold rates.
Custom order pipeline
Design Requested, Sketch Approved, In Production, Ready.
Internal notes
Ring sizes, engravings and budgets kept with the client.
What to add to your knowledge base
The AI answers only from content you give it. Start with: Making charges and pricing method; Certificate and warranty policy; Buy-back and exchange policy; Custom design process; Showroom locations.
Which plan fits?
Pro's escalation rules and analytics suit jewellers handling high-value sales. Groups with several showrooms should consider Business. Every plan includes the shared inbox and knowledge base; yearly billing saves 20%, and Meta's WhatsApp message charges are billed separately.
Pro tip
Don't put daily gold rates in the knowledge base. Let the AI hand those questions to staff so customers always get current prices.
What it looks like in a chat
Example conversation. Prices and details are illustrative — your AI answers only from the knowledge you add.
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