Jewellery Stores: Build Trust and Close High-Value Sales on WhatsApp

Gold rates, custom designs and bridal sets need fast, accurate and personal replies. Squidfy helps jewellers respond professionally while keeping a human touch.

Gold jewellery on display in a store
Photo: Pexels

Jewellery buyers ask detailed questions: karat, weight, making charges, certificates, custom engraving. These are high-value purchases built on trust.

Squidfy's AI answers the standard questions from your own policies and catalog, and hands serious buyers to your sales team with full context.

Common WhatsApp challenges

Complex pricing. Gold rate, weight and making charges confuse customers. Custom orders take many messages. Design, size, engraving and deadlines. Trust is essential. Wrong or slow answers lose high-value sales.

Policy and catalog answers

Making charges, certificates, buy-back and exchange policies.

Human handover for pricing

The AI hands over to a person when it isn't sure, which suits daily gold rates.

Custom order pipeline

Design Requested, Sketch Approved, In Production, Ready.

Internal notes

Ring sizes, engravings and budgets kept with the client.

What to add to your knowledge base

The AI answers only from content you give it. Start with: Making charges and pricing method; Certificate and warranty policy; Buy-back and exchange policy; Custom design process; Showroom locations.

Which plan fits?

Pro's escalation rules and analytics suit jewellers handling high-value sales. Groups with several showrooms should consider Business. Every plan includes the shared inbox and knowledge base; yearly billing saves 20%, and Meta's WhatsApp message charges are billed separately.

Pro tip

Don't put daily gold rates in the knowledge base. Let the AI hand those questions to staff so customers always get current prices.

What it looks like in a chat

CustomerDo you make custom engagement rings? With certificate?
Squidfy AIYes! We design custom engagement rings in 18K gold or platinum, and all diamonds above 0.30 ct come with an IGI or GIA certificate. Custom designs take about 3 weeks. Would you like to book a design consultation?
CustomerYes, budget around 10k
Squidfy AIWonderful. One of our designers will contact you shortly to discuss options.

Example conversation. Prices and details are illustrative — your AI answers only from the knowledge you add.

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