Cloud Kitchens: Take Direct WhatsApp Orders and Cut App Commissions

Delivery apps take a big cut of every order. Squidfy helps cloud kitchens and home chefs take direct orders on WhatsApp, with the menu handled by AI.

Delivery rider holding a food delivery bag
Photo: Pexels

Aggregator apps bring customers, but they also take a large share of every order. Many cloud kitchens and home chefs want repeat customers to order directly on WhatsApp instead.

Squidfy makes that practical: the AI shares your menu, answers questions about portions and delivery areas, and your team confirms the order from a shared inbox.

Common WhatsApp challenges

High commissions. Repeat customers keep paying app fees that you absorb. Order chaos on a personal phone. Orders, payments and addresses are mixed with family chats. Menu questions all day. 'Is it spicy?', 'How many pieces?', 'Do you deliver to JLT?'

AI menu assistant

Portions, spice levels, ingredients and delivery zones, answered instantly.

Direct order capture

Customers order in chat and your team confirms. No app commission on WhatsApp orders, though standard Meta messaging fees apply.

Pipeline for catering and meal plans

Weekly meal plans and party orders tracked from enquiry to delivery.

Separate brands, separate numbers

Running three virtual brands? Pro supports 3 numbers and Business up to 10, each with its own menu and tone.

What to add to your knowledge base

The AI answers only from content you give it. Start with: Menu with portions and spice levels; Delivery zones and fees; Payment methods; Ordering cut-off times; Meal plan options.

Which plan fits?

Kitchens running several virtual brands benefit from Pro's 3 numbers. A single home kitchen can start on Free or Standard. Every plan includes the shared inbox and knowledge base; yearly billing saves 20%, and Meta's WhatsApp message charges are billed separately.

Pro tip

Put your daily specials in the knowledge base each morning. It's the easiest way to upsell without sending broadcasts.

What it looks like in a chat

CustomerDo you deliver to Al Nahda? How spicy is the chicken biryani?
Squidfy AIYes, we deliver to Al Nahda (AED 10 delivery, free above AED 100). The chicken biryani is medium spicy, and we can make it mild on request. Would you like to order?
Customer2 mild biryani please
Squidfy AIGot it: 2 chicken biryani, mild. Please share your address and our team will confirm your order and timing.

Example conversation. Prices and details are illustrative — your AI answers only from the knowledge you add.

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